Baking up something new.

Located in Lincoln, Nebraska Pixel Bakery focuses heavily on animation, videography and design. Hired as their brand architect, I was tasked with updating their branding as well as creating assets to be used internally and when interacting with clients. Through an internal brand audit and designer feedback, the goal of the rebrand was to better reflect Pixel Bakery's passion for animation, while creating a design with more movement than their previous brandmark. The brandmark I created leant itself more to being animated. In order to maintain a cohesive brand message, an evergreen wallpaper was created for use on honeybook and social media platforms, as well as instagram highlight icons that mirrored the logo's illustration style.