Lincoln Calling 2021 Festival Identity & Campaign
Lincoln Calling · Brand / Campaign / Print
A surrealist identity system and multi-phase promotional campaign for the festival's 18th year.
View Case StudyAF Design Co. — Brand · Creative Direction · Marketing
Brand direction built to move business forward.
AF Design Co. is the independent creative practice of Audrey Farnham — connecting brand architecture, creative direction and omnichannel marketing for businesses across Ohio and the region.
The AF Design Co. markEst. 2008 · Ohio
- Years in brand & marketing design
- 15+
- Years in brand & marketing design
- Creative disciplines in one practice
- 8
- Creative disciplines in one practice
- Independent practice established
- 2008
- Independent practice established
- Based — serving the region
- Ohio
- Based — serving the region
The Practice
Most brands don't need more deliverables. They need one clear direction — carried consistently from the identity system through the campaign, the social feed and the printed piece.
That is the working model here. Audrey Farnham brings nearly two decades of experience across brand, campaign and marketing design — most recently as Creative Director & Senior Designer at Ethos Hospitality — and takes work from first brief through strategy, execution and rollout.
Disciplines
- 01Creative direction
- 02Brand architecture
- 03Brand identity
- 04Graphic design
- 05Omnichannel marketing
- 06Marketing campaigns
- 07Social media strategy
- 08Print + digital advertising
How the Work Gets Made
From first brief to full rollout.
A senior-level process applied to every engagement — the same planning, strategy and execution discipline behind each case study below.
01
Planning
Every engagement starts with the business problem, not the deliverable. Audience, objectives, channels and constraints are defined before any creative work begins.
02
Strategy
Creative direction sets the platform — the message, the visual system and the channel plan — so every execution ladders back to one idea.
03
Execution
Identity, campaign, social, email, print and advertising creative are built as one connected system and carried through rollout.
Selected Work
Case studies in brand and campaign direction.
Each project is documented end to end — the business problem, the strategic thinking and the execution that followed.
Have a brand, project or opportunity worth talking about?
Whether you're looking for creative support, stronger brand direction or want to discuss an opportunity, start a conversation with Audrey.