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client
lincoln calling
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project
music festival branding
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perception/tone
intergalactic surrealism,
other-wordly energy
music. art. education.
Lincoln Calling aims to foster participation in and support of artistic expression, diverse education, and civic responsibility, through immersive festivals and innovative programming. Our charge was to create a branding and promotional campaign both online and using print media for their 2021 festival that aptly aligned with their organization while also driving festival attendance.
With a heavy focus on illustration, this campaign centered around a surrealist space universe. Aliens and other space beings were seen pumping gas, putting on makeup or vacuuming the stars. The story arc followed them into an alien invasion at lineup announce, followed by illustrations of a 3-piece alien band complete with Octodrummer. While working in conjunction with a front-end web developer and a communications manager, my main charge was illustration, developing print pieces, festival wayfinding, designing merch and social media post creation.
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