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client
orsted energy company
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project
brand identity
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perception/tone
safety, innovation,
social responsibility
energizing the future
Orsted is a Danish-based multinational power company specializing in offshore wind power. While just a decade ago, they were one of the most fossil fuel intensive energy companies in Europe, their new corporate identity system and promotional campaign needed to reflect not only a change in aesthetics, but ideology. To communicate their new ethos as one of the most green companies in the world, Orsted’s overarching message was that their wind technology was far more sustainable, thus leading the charge in “energizing the future.”
The primary audience was homeowners who already utilize Ørsted’s utility services. They are likely to factor a company’s sustainability practices into their buying decisions. They value quality, biodiversity, and technology. Through utilizing accessible language, our customer can seek solace in the fact that they are part of a more sustainable solution, without being bogged down with the technological details. To relate to the tone, the use of energetic greens and blues elicited excitement for the future. Straight forward sans serif typefaces along with the use of minimalistic imagery further reiterated the intention of communicating simplicity.
