Brand strategist and creative director with 15+ years of leadership.

In-house creative leadership for a hospitality group, directing brand and content strategy across six concurrent hospitality and lifestyle accounts while managing a team of junior designers and social media managers.

Key responsibilities

• —Led a team of junior designers and social media managers through the full creative lifecycle, providing art direction, feedback, and mentorship across all brand channels.
• —Directed brand and content strategy for six concurrent hospitality and lifestyle accounts, ensuring cohesive identity and consistent cadence across each.
• —Built AI-assisted content pipelines that reduced production time on social and promotional assets by approximately 25%, scaling output across four accounts without added headcount.
• —Partnered with the CMO, social strategist, and social media manager to translate business objectives into brand campaigns and promotional assets.
• —Produced comprehensive brand and social assets, including event graphics, promotional materials, branded content, email campaigns, and identity extensions.
• —Developed and refined brand guidelines, logo concepts, and visual systems to strengthen recognition across digital and print channels.

Lead complete brand architecture and creative direction for clients across hospitality, nonprofit, medical, financial, and biotech sectors, from initial strategy through finished identity systems.

Key responsibilities

• —Architect end-to-end brand identity systems — logo, typography, color, voice, and visual language — built to scale as each brand grows.
• —Serve as creative director for client engagements, owning the vision from strategy through execution so every touchpoint reinforces a cohesive brand story.
• —Partner with nonprofit development directors as brand and creative lead on fundraising and membership campaigns, aligning print and digital collateral to a unified identity.
• —Integrate AI tools into brand and content workflows, including prompt-engineered systems for brand-consistent copy, AI motion and video, and automated research, delivering full brand programs at a scope typically requiring a multi-person studio.

Advanced the practice from execution into ownership, managing full client relationships, leading brand engagements end to end, and building the campaign and systems thinking that define the work today.

Key responsibilities

• —Managed client relationships directly, including scoping, presenting, and delivering brand work without an agency layer between designer and decision-maker.
• —Acted as brand specialist across diverse industries, developing event campaigns and brand-driven visibility initiatives that increased engagement and audience reach.
• —Expanded identity work beyond the logo into guidelines, print collateral, and digital assets — the foundation of the complete brand programs delivered today.
• —Directed photography, print production, and vendor coordination to keep creative intent intact from concept through final output.

Built a strong foundation in hands-on design across print, identity, and event work, developing the typographic discipline and production fluency that underpin every project today.

Key responsibilities

• —Designed logos, print collateral, and event materials for local businesses, nonprofits, and community organizations.
• —Developed core craft across the Adobe Creative Suite, including typography, layout, illustration, and prepress production.
• —Built publication design and infographics capabilities alongside traditional identity and print work.
• —Established the independent studio practice that has grown steadily since 2008.