Services

Brand direction, design and marketing support — connected, not siloed.

AF Design Co. works across identity, creative direction, campaign and advertising design, with the strongest emphasis on brand identity and brand direction.

• Brand Identity

  Logo and identity systems, typography, color, and the applied assets that make a brand consistent everywhere it appears.

  • —Identity systems
  • —Logo and monogram design
  • —Typography and color direction
  • —Brand guidelines

• Brand Architecture

  Structure for brands with multiple products, programs, services or sub-brands so the whole portfolio makes sense together.

  • —Sub-brand structure
  • —Naming support
  • —Portfolio hierarchy
  • —System documentation

• Creative Direction

  Set and hold the visual direction across campaigns, channels and collaborators so the work stays cohesive over time.

  • —Art direction
  • —Visual direction for campaigns
  • —Design oversight
  • —Asset and template systems

• Graphic Design

  Day-to-day design across digital and physical formats, produced with care for hierarchy, typography and production detail.

  • —Marketing collateral
  • —Presentations and decks
  • —Packaging and signage support
  • —Digital graphics

• Omnichannel Marketing

  Coordinate creative across the places customers actually encounter a brand — in-store, online, email, social and print.

  • —Channel-consistent creative
  • —Rollout planning support
  • —Email and web graphics
  • —In-store materials

• Marketing Campaigns

  Concept and build campaign creative around a launch, season, product or initiative, from key visual to full asset set.

  • —Campaign concepting
  • —Key visual development
  • —Asset production
  • —Launch creative

• Social Media Strategy

  Define how a brand shows up on social — the content approach, visual system and cadence that keeps it recognizable.

  • —Content direction
  • —Social visual systems
  • —Templates and formats
  • —Campaign social assets

• Print + Digital Advertising

  Advertising creative built to hold the brand in both static print placements and digital environments.

  • —Print advertising
  • —Digital ad creative
  • —Out-of-home and event materials
  • —Sizing and adaptation

01

Conversation

Start with the business situation — what's working, what isn't, and what the brand needs to do.

02

Direction

Agree on scope and creative direction before production begins, so the work has a clear target.

03

Creative

Design, review and refine, keeping the identity and campaign consistent across every format.

04

Rollout

Deliver the files, templates and guidance needed to use the work confidently across channels.