Campaign / Print / Brand
Grrrl Camp 2024 Festival Creative
Illustrated lineup poster and site map for a two-day music, camping and art festival.
- Client
- Falconwood Park + 1% Productions
- Industry
- Live music and events
- Role
- Illustration and design
- Services
- Illustration, Poster design, Wayfinding map, Event creative
The problem
Grrrl Camp — a female-forward music and arts festival — needed creative with a clear point of view: sell tickets before the gates opened, then orient people across stages, camping and vendors once they were on site.
Background
A two-day festival of live music, camping, art, workshops and vendors at Falconwood Park in Bellevue, Nebraska needed print creative that could sell tickets and orient attendees on site.
Objectives
- 01
Define the festival's brand with creative that stands out in a crowded event feed
- 02
Drive attendance through promotional print and social
- 03
Orient attendees across stages, camping and vendors on site
Audience: Regional festival and live-music audiences, then on-site attendees.
Process
Planning, strategy, execution.
- 01Planning
Two jobs, defined separately
Planning split the brief into promotion and wayfinding so each got its own success test.
- Confirmed print specs and the social crop the poster would also serve
- Inventoried every on-site zone the map had to cover
- Set one illustrated visual language to cover both jobs
- 02Strategy
A heroine to broadcast the lineup
Creative direction centered on bold, retro-psychedelic illustration — a wild-haired heroine broadcasting the lineup — so the poster reads as art in a feed and as a lineup up close.
- One hand-lettered, high-energy central figure carries recognition at thumbnail scale
- Bill typography subordinate to the image but fully legible in print
- Wayfinding drawn in the same hand so the site feels like the poster
- 03Execution
One world, print and environment
Execution extended the illustrated world from the poster into the camp map and on-site signage — one visual language spanning promotion and place.
- 11×17 illustrated lineup poster with ticket QR
- Hand-illustrated camp map covering stages, camping, entrances, parking, vendors and restrooms
- On-site signage carrying the same hand-drawn language
Creative approach
The lineup poster leads with a single bold illustrated figure so the bill reads as artwork first and a schedule second — built to work at 11×17 and as a shareable social crop.
A hand-illustrated site map extends the same visual language to wayfinding, marking stages, camping zones, entrances, parking, vendors and restrooms in one glance.
The work
Walk the deck.
Use the arrows, thumbnails or arrow keys.
01 / 0211×17 lineup poster
Delivered
- Illustrated lineup poster
- Illustrated festival camp map
- On-site signage
Scope of ownership
- Creative direction and illustration for the full system
- Made the promotional and wayfinding creative share one language
What this project demonstrates
One hand-lettered, high-energy world spanning print and environment — built to define the brand and drive attendance.
Performance results for this project are not published here. Metrics are available on request where the client has cleared them.
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