Advertising / Campaign / Digital

Rebol × Lance Palmer Champion Series Promo

Athlete partnership promotion built for paid, organic and email placements.

Champion Series advertising creative introducing the Lance Palmer Bol, with a Rebol for a Cause donation callout

Client: Rebol
Industry: Hospitality and wellness
Role: Creative direction and design
Services: Advertising creative, Social campaign, Email design, Creative direction

The problem

One launch had three jobs at once: introduce a menu item, announce an athlete partnership, and carry a cause message — without any one of them burying the others.

Background

A signature menu item created with an athlete partner needed advertising creative that worked as a product launch, a partnership announcement and a cause message at the same time.

Objectives

01
Launch a signature menu item with partnership credibility
02
Give the partnership a repeatable visual signature inside the Rebol brand
03
Carry the House of Hope give-back — serve something bigger — through every placement

Audience: Rebol customers and the athlete partner's following, reached through email, social, in-store and print.

Process

Planning, strategy, execution.

01Planning
Three messages, one hierarchy
Planning resolved the competing messages into a fixed order before any design started, so each placement made the same trade-off.
- Defined the message hierarchy: product, partnership, cause
- Scoped placements across email, stories, in-store signage, menu boards and print
- Planned photography needs — athlete portrait and product in one frame
02Strategy
The Champion Series
The athlete-endorsed bowl drop fronted by wrestler Lance Palmer was built as an ownable sub-brand — laced with the House of Hope give-back — so future partnerships could reuse the structure rather than start over.
- Badge-led lockup that lives inside the Rebol identity
- Portrait and product photography composed together so athlete and bowl are read as one
- Donation line locked as a consistent element across every asset
03Execution
From inbox to menu board
Execution carried the series from email and social stories to in-store signage, menu-board activations and print — native creative per surface rather than one asset stretched across all of them.
- Three-frame feed carousel and vertical story set
- Email blast announcing the launch
- In-store signage and menu-board activations
- Print placements extending the campaign

Creative approach

A badge-led Champion Series lockup gives the partnership its own visual signature while staying inside the Rebol identity.

Portrait photography and product photography share one frame so the athlete and the bowl are read together, with the Rebol for a Cause donation line carried consistently through every placement.

The system extends into a vertical story set and an email blast so the launch holds together across feed, stories and inbox.

The work