Digital / Brand
Wellness Flow Presentation
Executive presentation for a health and wellness services provider.
- Client
- Wellness Flow
- Industry
- Health and wellness
- Role
- Design
- Services
- Presentation design, Brand application
The problem
Wellness Flow serves both high-profile clients and the general public. Presentation material had to communicate that range quickly without reading as generic lifestyle wellness.
Background
Wellness Flow delivers personalized health plans and integrative wellness services for both high-profile clients and the general public, and needed presentation material that matched that positioning.
Objectives
- 01
Communicate the business in the first three slides
- 02
Match the premium positioning the client base implies
- 03
Give the team a reusable presentation structure
Audience: Prospective clients and partners evaluating personalized health services.
Process
Planning, strategy, execution.
- 01Planning
What has to land first
Planning identified the minimum a reader needs — promise, services, customer — and built the structure around it.
- Defined an executive-summary-first structure
- Prioritised the three slides that carry the business
- Scoped supporting detail behind that opening
- 02Strategy
Clinical, not lifestyle
The strategy leaned on typographic hierarchy and restrained imagery to signal precision rather than wellness cliché.
- Promise, then services, then customer
- Restrained imagery to avoid stock lifestyle territory
- Hierarchy doing the persuasion work
- 03Execution
A deck the team can run
Execution produced the presentation as a consistent, extendable system.
- Executive summary and services sections
- Customer section and supporting detail
- Consistent slide architecture throughout
Creative approach
An executive summary structure leads with the promise, then the services, then the customer — so a reader gets the business in three slides.
Typographic hierarchy and restrained imagery keep the material feeling clinical and premium rather than lifestyle-generic.
The work
Walk the deck.
Use the arrows, thumbnails or arrow keys.
01 / 05Executive summary
Delivered
- Executive presentation
- Slide system
- Brand application
Scope of ownership
- Presentation design and structure
- Set the hierarchy and art direction for the material
What this project demonstrates
Positioning made visible — the material reads at the level the business is selling at.
Performance results for this project are not published here. Metrics are available on request where the client has cleared them.
Next case study
Lincoln Calling 2021 Festival Identity & CampaignHave a brand, project or opportunity worth talking about?
Whether you're looking for creative support, stronger brand direction or want to discuss an opportunity, start a conversation with Audrey.